"The days are long, but the years are short."
While I was away I did a lot of reading and writing. I thought in great length about my job and what it means to me, but also my Clients. After all, they are the ones I am working and creating for. Fifty percent of my work is Wedding Photography. In other words: witnessing one the best day's in a couple's life. Its pretty extraordinary when you think of it like that. It's a given that every time a couple marries, they hire a photographer and usually a videographer too. They want to be sure, that no detail, no moment, no exchange is forgotten. I love that aspect of my job.
The other fifty percent of my work is families. Though no one places such a great emphasis or urgency on photographing the various stages in a growing families life. We don't look at pregnancy, or a new baby, or children transitioning into teenagers with the same importance to be captured. We let other things get in the way. Life gets busy, after all. But these things are incredible, beautiful and all the other things that weddings are, too. I urge you to remember that. Though it may not seem as grand, these moments in our lives are also some of the most important. And they too, will fade in your memory.
Family photography captures the connection that transpires between you & your loves. It preserves fleeting baby & childhood. The decision to have your family photographed is an extremely powerful way to cherish the present and later, remember what has passed. And the best part about the investment? The value of it only grows and grows and grows with time. Five years, ten years, twenty years onwards and you will, I promise you will, come back to those prints. You will hold them in your hands and you will be thankful you made a decision all those years ago to set aside time to stop the time. After you are gone, the value just continues to increase. You will be remembered by the stories that are told, the words people use to describe you and the visual images of you were.
After all, our lives are uncertain. I know that, I've felt that. We live in a World which is rapidly expanding, evolving, ever changing. Don't forget to cherish what it is that really matters to you. You will never regret choosing to preserve what matters most. Invest in memories, in love, in your life.